Our mission, vision, and values represent the foundation of our brand and how we intend to live each day. It took us a few years in business to get to this point, but we’ve grown to value these key standards:
Our Values
1. Highest Quality for the Lowest Price
- We have sourced the cleanest, safest ingredients to make our products. Free of parabens, PFAS, pesticides, or any other endocrine disrupting chemicals. Our products have been 3rd party tested to ensure the highest safety and compliance.
- We wanted to create products that are not only safe and effective, but also accessible. Compare our product at about $0.16 per night vs our competitors at > $0.98 per night. With this position, we aim to provide the best quality product for the best price.
2. Sustainability
- When we first started selling mouth tape, we were appalled by how much waste we created. It never occurred to us that our footprint would so quickly accumulate to millions of small pieces of trash. That lingering guilt is why we became the first mouth tape brand to use all biodegradable and compostable packaging materials.
- Our goal is to continuously seek the most sustainable solutions for all of our products. Unfortunately, environmentally friendly materials are a bit more expensive and tend to have some flaws (e.g., poor tearing and durability), but we are continuing to test and seek the best available option for you.
3. Perpetual Learning & Improvement
- Whether in business or in our personal lives, we are always learning from our mistakes and seeking ways to improve. Changes may seem small because the results take time to see, but we remain committed to our growth because that is what keeps us going each day.
- We want everyone to wake up feeling motivated to find the best version of themselves. It all starts with our sleep – stacking small habits for big change!
4. Education for Empowerment
- We want you to feel empowered to discover sleep (and daytime) habits that meet your unique needs. It's important to note that we all lead different lifestyles, so finding what works for YOU is really key.
Mission
To educate and enhance the sleep habits for every individual, recognizing that quality sleep is essential for life-balance and our overall well-being.
Vision
To help everyone wake up feeling rejuvenated, ready to embrace each day with renewed energy. We aim to be a community-driven, educational resource that empowers individuals to discover their best sleep.
Our Promise
We are committed to offering the highest quality, sustainably sourced products that are natural and effective. Embracing a drug-free approach to sleep aids, we promise to support your sleep journey with a 30-day money-back guarantee, ensuring you feel supported in trying our products and building healthy habits.
